According to Forbes, McKinsey Global Institute define Big Data as “datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyze.” The concept of ‘Big Data’ has been about now for a number of years but the question still remains as to how can small to medium sized businesses best process and use all the data that they collect? Furthermore given the recent GDPR legislation which came into effect, businesses are now under even more pressure to ensure that the data which they do store and use is protected and secure. GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (source: ICO) and as such will affect any organisation which has information about customers, web visitors, etc. The answer is quite simple and that is to best manage customer data organisations should use a CRM that can scale to their business’s customer data needs (source: Customer Retail Experience).
CRM packages aim to improve the client relationship by using a variety of communication channels and by bringing all client details, contact information, records etc together thus enabling businesses and in particular sales teams to easily track new and existing client conversations and details. This helps to ensure that follow ups, reminders and leads are not lost. According to Salesforce, “CRM are known to improve customer retention by as much as 27%” and with revenues expected to reach over $40 billion in 2018, it’s no surprise that CRM is the fastest growing software market (source: Superoffice.com).
SMS (text messaging) is normally included as part of a CRM package and is ideal for brand reinforcement, reminders and keeping customers up to date on key news items. It is not only fast but also convenient and as such has an excellent reach. HSL Mobile offer a range of services which provide the most effective and efficient communications to organisations. Whether you’re simply looking for an SMS supplier to deliver your clients’ messages or a solution which can be merged into your package, we can help. Why not have a look at our services and see for yourself?
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