With small businesses reporting customer retention rates below 20% (source: Retention Marketing Report), it is now more crucial than ever for them to ensure their customer communications are highly effective and positive. But how can they achieve this? Well, harnessing the power of imagery is a good place to start.
It’s a fact that people remember 80% of what they see and do (source: Jeff Bullas Blog). Therefore using effective imagery and visuals within communications should not only help to convey the correct message but also encourage engagement and further communication from the customer. Including images within your ads, promotions and call to actions also persuade viewers to click through. Bright Local found that 60% of consumers are more willing to consider local search results that include images and another 23% are more likely to contact a business showcasing an image (source: Search Engine People). That said, it is also important to be selective in your choice of imagery. An eye-tracking study from Nielson Norman Groups showed that using detailed photos is more attractive than including a more generic, stock image (source: Search Engine People).
So now you know you want to use imagery in your communications, how exactly do you go about doing this?
We all know the benefits of SMS in terms of being used as an effective customer communication tool but did you know that SMS has developed and is now so much more than just simple text messaging. Rich text messaging is messaging that contains text, images, video and calls to action to better engage with customers. Our rich text messaging service allows you to deliver a message containing richer content as a link in a regular SMS text message. On receiving the SMS text message your customer clicks on the link to display the rich message in the web browser on their mobile phone.
There are so many benefits to rich text messaging. Here are just a few:
- Rich content: video, images, text, CTA
- Fully trackable: know when message is delivered and read
- Messages are designed for mobile: consistent visual appearance across different mobiles
- Templates: Eases message creation
- Secure: Rich messages pages delivered via TLS
- API: Easy set-up and straightforward API
So why not take the power into your own hands and use rich text messaging as part of your organisation’s communication strategy? Get in touch with us today to find out more about how we could help you. Call us on +44 (0)1506 605 260 or email us at firstname.lastname@example.org