It has been decades since SMS text messaging started to be used by organisations and not too much has changed with it over the years. If you look at the majority of SMS text messages being sent by organisations today, it’s still the same simple and short (or sometimes not so short) text messages…(Read More)
With small businesses reporting customer retention rates below 20% (source: Retention Marketing Report), it is now more crucial than ever for them to ensure their customer communications are highly effective and positive. But how can they achieve this? Well, harnessing the power of imagery is a good place to start. It’s a fact that…(Read More)
With the exception of the good old ‘school letter’ email has generally been considered the ‘go to’ form of communication between a school and parents / carers. A number of schools to this day still prefer to use email for the majority of their communications and will opt for this regardless of the alternatives. However…(Read More)
As the mobile industry strives to add more value to their services for their customers, more and more technically rich products and services are becoming available to businesses which can enhance their communication and boost sales. A great example of this is Rich Text Messaging. The evolution of services in the mobile messaging space significantly…(Read More)
It can be hard as a parent and as a school to keep pupils focussed on what is often classed as some of the most important and difficult years of a child’s life. Exam pressure affects everyone differently and with all the demands of being a teenager in today’s world, exams can cause…(Read More)
As a parent I expect to drop my children off at school each morning with the knowledge that they are safe when inside and outside the classroom. Schools should be a safe environment, but unfortunately any school could be involved in an emergency at any time. Schools have a duty of care to both children…(Read More)
Did you know that less than a quarter of car dealerships are currently engaging in email marketing campaigns (source: Benchmark). Of those who are, they are mostly using email to send out pricing offers to customers. But it’s not just for marketing purposes that you need to contact your customers. In addition to letting…(Read More)
Without customers, businesses simply wouldn’t exist. As such it is mandatory to put customers at the heart of your business activity and for this reason Customer Relationship Management (CRM) should be top of your priority list. To assist with this there are many CRM packages on the market which are designed to make your…(Read More)
One of the many challenges facing schools today is meeting their targets. Whether that be financial, pupil attendance or even exam results. There is in fact a simple way of improving performance in these areas which will ultimately assist schools in achieving set targets and objectives, and that is by using text messaging. Texting is…(Read More)
You’re nearing the end of the current quarter and your sales figures are not quite hitting the desired targets. You have a number of potential customers who you have been speaking with but it will take time to call each of them individually, close the sales and you’re a bit short of time…(Read More)